Brand Identity
and how this can go wrong.
Choosing colours? We can handle that ourselves. We’re not spending money on that advice.
You hear this a lot. But allow me to share a story that shows why hiring a colour specialist can be a smart investment.
Chaos in colour: Where it all went wrong
At a company where I was brought in for advice, the interior was a mishmash of colours: bright-green chairs in the reception area, an orange accent wall, and blue neon lighting in the hallways. This mix was the result of endless internal debates and an attempt to appear "innovative."
The outcome? A chaotic office that looked more like a playground than a serious tech hub.
But the issue extended beyond the walls. On their website, visitors were greeted by a yellow background with purple text—a combination that only added to the confusion. Their colour choices projected not unity or professionalism but rather uncertainty about their brand identity.
Time for a fresh perspective
The CEO eventually realised that something had to change. During a team meeting, employees shared their honest opinions: the colours were a disaster and gave the wrong impression of the company. The team decided to seek professional advice and discovered ColourProfessionals.
Through a detailed analysis of their vision and core values, the colour expert proposed a palette that perfectly reflected who they were: innovative, trustworthy, and forward-thinking.
From chaos to harmony
The result? The interior underwent a complete transformation. The orange accent wall was replaced with a deep, shade of blue that exuded professionalism. The bright-green chairs were swapped for industrial grey ones, creating a sense of calm and stability. Subtle, but colourful accents of good quality were added through design elements like carpets and decorations, giving the space a fresh and modern look.
The revamped website adopted the same colour palette, ensuring a consistent and recognisable brand identity. Clients responded enthusiastically, and the company finally presented itself as it aspired to be: professional, trustworthy, and innovative.
Feeling overwhelmed by the endless colour options?
A colour expert helps bring order to the chaos. They ensure that your colours are not just beautiful but also convey exactly what your business wants to communicate. From interiors to branding, a specialist saves you time, money, and frustration while creating a look that truly fits your identity.
Are you ready to make a difference? 🎨
P.S. The company mentioned prefers to remain anonymous.
9 ways how a Colour Expert is a guide in choosing colours
Expertise in Colour Theory:
A colour expert possesses in-depth knowledge of colour theory, colour psychology, and colour harmony. They understand how colours interact and the emotions and perceptions they can evoke.
Contextual Application:
Colour experts know how to apply colours effectively across various contexts, whether it’s interior design, graphic design, fashion, art, or other fields. They can advise on the best colours to match a specific environment, brand, or target audience.
Creating Harmony and Balance:
They can help select colours that work together to create a harmonious and balanced visual appearance, whether for individual projects or a brand’s broader visual identity.
Making an Impact:
Colours have the power to evoke strong emotional responses. A colour expert can help choose colours that convey the desired message, mood, or feeling to your audience.
Enhancing Uniqueness:
A colour expert can assist in selecting colours that differentiate a brand, design, or space from competitors, creating a unique identity.
Efficiency and Cost Savings:
Hiring a colour expert can prevent costly mistakes in colour choices, saving time and money by avoiding redesigns or adjustments.
Personalised Guidance:
A colour expert provides tailored advice based on individual tastes, preferences, and goals, resulting in bespoke colour solutions.
Balancing Trends and Timelessness:
They can recommend both trendy colours and timeless options, ensuring that designs and spaces remain contemporary yet enduring.
Professionalism and Consistency:
For businesses, a colour expert helps maintain a professional appearance by ensuring consistent colour choices across all communication materials and designs.